WORK EXPERIENCE
PRODUCT MARKETING & COMMUNICATIONS SPECIALIST – CONTRACTED BY GM
Allied Vaughn – Livonia, MI
August 2022 – Present
• Assist in implementation of Service Lane training and customer experience program
for B2B Automotive dealer personnel.
• Communicate and collaborate with Subject Matter Experts of Service Lane systems and tools in order
to identify use cases, goals, features and benefits.
• Leverage existing presentation material and update with imagery and content guidelines to drive
engaging new content.
• Translate and convey subject matter expertise about system, services and tools into instructive product marketing collateral such as training guides, visual instructions, brochures, newsletters, and job aids.
• Design and create digital assets such as branding marks and logos using Adobe’s Photoshop,
Illustrator and Premiere Pro.
• Curate assets from Subject Matter Experts and edit/produce demonstrations for inclusion in dealer customer marketing presentations.
• Design Powerpoint slide deck templates with logo, brand marks, animation and effects.
• Create digital assets including images, training videos, Powerpoint presentations and PDFs.
• Publish product marketing materials and manage edited derivatives with version control.
• Assist with video production and editing.
• Coordinate and deliver group presentations both in-person and remote field dealer training and onboarding.
for B2B Automotive dealer personnel.
• Communicate and collaborate with Subject Matter Experts of Service Lane systems and tools in order
to identify use cases, goals, features and benefits.
• Leverage existing presentation material and update with imagery and content guidelines to drive
engaging new content.
• Translate and convey subject matter expertise about system, services and tools into instructive product marketing collateral such as training guides, visual instructions, brochures, newsletters, and job aids.
• Design and create digital assets such as branding marks and logos using Adobe’s Photoshop,
Illustrator and Premiere Pro.
• Curate assets from Subject Matter Experts and edit/produce demonstrations for inclusion in dealer customer marketing presentations.
• Design Powerpoint slide deck templates with logo, brand marks, animation and effects.
• Create digital assets including images, training videos, Powerpoint presentations and PDFs.
• Publish product marketing materials and manage edited derivatives with version control.
• Assist with video production and editing.
• Coordinate and deliver group presentations both in-person and remote field dealer training and onboarding.
Exclusive Brands LLC – Ann Arbor, MI
December 2019 – July 2022
Full-time Graphic Designer of digital & print materials for Michigan's first-licensed marijuana dispensary & recreational cannabis company. Involved with corporate marketing strategy, graphic design, digital signage, and group PowerPoint presentations. Created weekly deals and online advertising to drive profitability. Curated digital assets, designed product packaging, created corporate pitch decks for stakeholders, and was heavily involved with communications, marketing, & advertising for their #1 cannabis brands in the states of Michigan & California.
FREELANCE GRAPHIC DESIGNER
The Creative Group – Grand Rapids, MI
January 2019 – October 2019
Full-time Freelance Graphic Designer for X-Rite PANTONE®, Inc. Worked on a creative global refresh with the Creative Director. Responsible for designing booklets, brochures, product guides, sales sheets, stickers, labels, logos, and other instructive print & digital material showcasing X-Rite PANTONE®, Inc. products.
Part-time Graphic Designer of digital and print material for the Michigan Community Action Agency (non-profit). Materials include: Annual Report, brochures, flyers, and advertising designs.
ITSM COMMUNICATIONS & TRAINING SPECIALIST
TEKsystems – Mason, MI
September 2018 – October 2018
Contract work as an ITSM Communications & Training Specialist at Dart Container Corporation. Created internal PowerPoint Presentations, engaging new content, and was responsible for researching, preparing, and revising end-user communications for projects, procedure changes, and IT-related issues.
GRAPHIC DESIGNER/MARKETING SPECIALIST
EISEN – Lansing, MI
December 2017 – June 2018
Worked as a Freelance Graphic Designer/Marketing Specialist for EISEN. Projects for EISEN are designed on a contract basis. EISEN is a high-volume manufacturer of packaging and engineered supply technology for industries worldwide. Worked on marketing, graphic design, and managed social media campaign for supervisor who was running for Congress.
GRAPHIC DESIGNER/ADJUNCT FACULTY
Lansing Community College – Lansing, MI
April 2009 – July 2017
Full-time Graphic Designer specializing in graphic design using Adobe Creative Suite software on the Mac. Responsible for designing, advertising, and marketing for LCC Communications & Marketing Dept. Projects included student schedule books, posters, brochures, newsletters, logo designs, and job aids for careers. I collaborated with print vendors, and scheduled deliveries. I also taught tech courses (InDesign and Mac Basics) as Adjunct Faculty.
GRAPHIC DESIGNER
Eastman Outdoors – Flushing, MI
November 2006 – June 2008
Designer of print packaging for outdoor leisure products. (Consumer products available at Cabela's, Walmart, Gander Mountain, and other stores nationwide). Designed for Eastman Outdoors, Eastman Outfitters, Carbon Express, and Gorilla brands.
GRAPHIC DESIGNER
The Creative Group – Troy, MI
June 2004 – October 2006
Full-time assignment with BBDO Detroit for DaimlerChrysler Campaign. Assisted with the design and production of Chrysler Domestic and International Catalogs for 300C, Pacifica, Town & Country, PT Cruiser, Sebring, Crossfire, and Aspen. Actively involved with producing 2005 – 2007 Chrysler, Dodge, and Jeep print material for potential consumers. Finished catalogs were shown in dealership showrooms worldwide.
SENIOR GRAPHIC DESIGNER
The O'Briens Agency – Lansing, MI
November 1999 – February 2004
Lead designer of high-quality 4-color monthly General Motors magazine called the Edge. Designer of weekly national GM OVERDRIVE ad for Crain’s Automotive News Magazine (inside front cover). Responsible for designing print material for Cadillac and HUMMER. Designed regional Standings Reports for GM dealerships nationwide.
GRAPHIC DESIGNER
International Engineering Consortium (Professional Education International) – Chicago, IL
November 1997 – October 1999
Designed Annual Review of Communications books, catalogs, cards, brochures, flyers, programs, and graphics for the company’s web site, www.iec.org. Designed collateral and training guides targeted towards telecommunications professionals and design engineers.
EDUCATION
Bachelor of Fine Arts in Graphic Design
The University of Michigan – Ann Arbor, MI
1994 – 1996
GPA: 3.0
Associate in Graphic Design
Lansing Community College – Lansing, MI
1992 – 1994
GPA: 3.78 (Summa Cum Laude)
SKILLS
Direct Mail (10+ years)
Graphic Design (10+ years)
MS Office (10+ years)
Adobe Creative Suite (10+ years)
Typography
Print Production
Printing
Highly Proficient with Adobe Creative Cloud & MS Office
Graphic Design: Magazines, Flyers, Posters, Booklets, Brochures, Direct Mail, Digital, Signage, etc.
LINKS
ASSESSMENTS
Graphic Designer/Production Artist – Highly Proficient
October 2019
Speaking clearly, correctly, and concisely.
Full results:
Graphic Design – Highly Proficient
April 2019
Measures a candidate's ability to create visual media to effectively communicate information and concepts.
Full results:
Social Media – Proficient
April 2019
Measures a candidate's ability to create content, communicate online, and build a brand's reputation.
Full results:
Written Communication – Proficient
April 2019
Measures a candidate's ability to convey written information using proper grammar rules.
Full results:
Graphic Design — Highly Proficient
February 2019
Measures a candidate's ability to create visual media to effectively communicate information and concepts.
Full results: https://share.indeedassessments.com/share_to_profile/21a61121c54e047eff3b8cb1d9b165ffeed53dc074545cb7
REFERENCES AVAILABLE UPON REQUEST